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Major League Woo

October 24, 2010

I’ve watched a bit of the Major League Baseball playoffs since my husband is a fan and I’ve noticed a number of players wearing rope necklaces.  This seemed a bit odd since I’ve never seen similar necklaces anywhere else.

Have you seen these?  Doesn’t it seem odd that a millionaire would wear a rope?  I thought so and then I realized what it probably was.

Woo.

Wacky, pseuodscience snake oil.

This reminded me of the “power bands” that so many athletes are wearing now.  Total woo.  Watch the video.

What are the necklaces?  Phiten technology.  What?  Metal molecules dispersed in water and then put into fabric.  Why?  According to their website:

Phiten’s titanium combats the negative effects of instability to restore the body back to its normal sate of relaxation. This is the technology that supports more comfortable daily life.
The benefits experienced from Phiten’s products are:
  • Improve rate of recovery from fatigue and muscle strain
  • Prevent injury through reduced muscle tension and increased flexibility
  • Enhance ability to perform at optimum level, by reducing fatigue and tension

Real reason why?  Placebo effect and superstition used to convince pro athletes to wear the necklaces so that thousands (millions?) of fans will buy the ropes also.  Actually, the rope is two necklaces twisted together.  Bonus sales!

Such nonsense.

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